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Oct. 25, Nov. 1 and Nov. 8

November 11, 2011

 

*Please let me know of any related Jobson studies or MBA data that can be cited and linked to in any of these articles. PLEASE PROVIDE ME A LINK to the data you are referring to. Going forward this will be part of our regular routine–looking for Jobson- or MBA-related research for articles when it makes sense or is possible to do so


Oct. 25

SHAMIR-SPONSORED-NO CHANGES–Tom Steiner on personalized progressives

Rachael Click, OD, on what it takes to make optical promotions work

Maria Higgins, OD, on six ways to improve the look of your office

Video

Roger to decide by noon on Monday, Oct. 16, with the video ready to be embedded on the page by 3 p.m. that day

Reach for Excellence (Mark, please send action points by 10 a.m. on Tuesday, Oct. 17)

What It Takes for Your Patients to Stick With You
Your patients may not have as much patience for sub-par service as you might think, Paul Greenberg, author of the best-selling CRM at the Speed of Light and president of The 56 Group. According to Greenberg, research shows that 55 percent of consumers are willing to pay more for a guaranteed good experience. Kolsky points out the word ‘guaranteed,’ noting customers are no longer satisfied with just being promised a good experience. Eighty-six of consumers are willing to pay more for an upgraded experience. Air travel and hospitality are examples where upselling better experiences can generate incremental revenue and bolster customer loyalty. Click HERE to read 50 customer experience statistics for business leaders, which Greenberg shared with The Huffington Post last year.

Nov. 1
Peter Cass, OD, on motivating staff

Aaron Neufeld, OD, on marketing medical eyecare

Pamela Miller, OD, on responding to patients requesting low-cost daily disposables

Nov 8
3 Investments that Improve Care–and Revenues

NO CHANGES–Solutionreach-sponsored article on SR Conversations

Casey Packer, OD, on improvements to be able to see more patients per day

Nov. 15
Chad Fleming, OD, on hiring an associate OD

Anita Mizrachi, optician, on why you should sell frames from both large and independent companies

Video
Michael Satryan, OD
Mountain View Eye Associates
Altoona, PA

Reach for Excellence
OptometryMatch.com inspired: Bring Your Checkbook–How attorneys do and don’t prepare you for a blizzard of closing fees; what they are, what they cost

Dec. 6
EyeCare Prime article on Reach: Consultant-based digital solutions to drive patients to your practice

Video

Peter Cass, OD
Beaumont Family Eyecare

Reach for Excellence
Coding and Billing

Dec. 13

Reach for Excellence
OptometryMatch.com inspired:

Jan. 3
Video
Casey Hedeberg & Mark Wright, OD, FCVOD
“Data-Based Decision Making”

Gestating Articles

Brian Chou, OD, on technological changes affecting industry

Suzanne LaKamp, OD, on generating referrals from friends and family

Scott Huffer, OD, on eyecare for children and adolescents

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

David Geffen, OD, on three instruments his practice is considering investing in and why

Casey Packer, OD, on how he maintains an efficient office flow

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Jerry Legerton, OD, on thinking/acting regionally

Peter Cass, OD, on motivating employees

Kimberly Hoch on online tools that make managing social media easier

Aaron Neufeld, OD, on marketing medical eyecare

Anita Mizrachi, optician, on incentivizing staff

Pamela Miller, OD, JD, on responding to patients who want a prescription for cheaper contact lenses

Maria Sampalis, OD, on 8 ways to increase profits

Scott Huffer, OD, on using an outsourced marketing firm

Maria Higgins, OD, on inexpensive office decorative enhancements

Dave Anderson, OD, on communicating diagnoses and treatment with PCPs

Suzanne LaKamp, OD, on participation in optical industry organizations

Casey Packer, OD, on what do to when employees are getting poached by competitors

Harvey Yamamoto, OD, on how his practices uses Natural Ophthalmics products

Ken Krivacic, OD, on 3 business books that helped him make changes in his practice

Tom Zgainer, financial consultant, on 401ks for ODs

Gina Wesley, OD, on best CE courses

Chad Fleming, OD, on hiring an OD

Peter Cass, OD, top ways to motivate employees

Shamir-Sponsored: Personalized Progressive Lenses: Exceed Patient & Profitability Expectations

How to sell more sunwear to seniors

Adam Cmejla, financial advisor, on budgeting so an excessive lifestyle doesn’t cut into practice investment and personal savings

Rachael Click, OD, on optical promotions

Maria Higgins, OD, on how to discover who your patients are

Casey Packer, OD, on participating in medical missions

Kirk Smick, OD, on premium IOLs

Dave Anderson, OD, on Instrumentation: 3 ROI Home Runs

Colleen Hannegan, optician and consultant, on Key Elements of Every Effective Staff Meeting

Colleen Hannegan, optician and consultant, on Top Tips for Capturing Plano Sun Sales

David Geffen, OD, on three instruments to serve senior patients

Justin Bazan, OD, on Artificial Intelligence: 3 Possible Eyecare Applications

Ian Ben Gaddie, OD, Glaucoma Specialty: Tips on Serving Patients & Generating Revenues

Maria Sampalis, OD, on 3 Steps to Exceed Patient Expectations

Jennifer Lyerly, OD, and Kevin Smith, optician on Our Practice’s Greatest Eyewear

ZEISS-SPONSORED: How Advanced Lens Technology Can Help You Define Your Practice

ZEISS-SPONSORED: Make Advanced Single-Vision, Free-Form Lenses a Practice & Revenue Builder

How a Change in Terminology is Helping Ellen Byrum-Goad, LDO, and Stuart Thomas, OD, sell more computer glasses

Lisa M. Greene, OD, on how she created a wellness model in her practic

How & Why I Joined an ACO–and How It Will Grow My Practice

Other Articles in Planning Stages

Dave Anderson, OD, on crating an office that runs without you there

Ryan Parker, OD, on SR Conversations

Brian Chou, OD, on technological changes affecting  industry

Suzanne LaKamp, OD, on generating referrals from friends and family

Scott Huffer, OD, on eyecare for children and adolescents

Ken Krivacic, OD, on how his practice plans to respond to Hubble

Colleen Hannegan, optician, on selling sunwear to seniors

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

David Geffen, OD, on three instruments his practice is considering investing in and why

Casey Packer, OD, on how he maintains an efficient office flow

Bridgitte Shen-Lee, OD, on hashtags for social media posts

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Jerry Legerton, OD, on thinking/acting regionally

Peter Cass, OD, on motivating employees

Thuy-Lan Nguyen, OD, on educating teens and parents about contact lenses

Kimberly Hoch on online tools that make managing social media easier

Aaron Neufeld, OD, on marketing medical eyecare

Anita Mizrachi, optician, on selling a mix of frames from large and small companies

Maria Sampalis, OD, on 8 ways to increase profits

Scott Huffer, OD, on using an outsourced marketing firm

Maria Higgins, OD, on inexpensive office decorative enhancements

Dave Anderson, OD, on communicating diagnoses and treatment with PCPs

Suzanne LaKamp, OD, on participation in optical industry organizations

Arian Fartash, OD, on creating an optical for Millennials

Harvey Yamamoto, OD, on how his practices uses Natural Ophthalmics products

Gina Wesley, OD, on best CE courses

Chad Fleming, OD, on hiring an ODps

Adam Cmejla, financial advisor, on budgeting to avoid letting an excessive lifestyle cut into practice investment and personal savings

Adam Cmejla, financial advisor, and accountant friend, on calculating and projecting ROI on capital investments like new equipment

Rachael Click, OD, on optical promotions

Colleen Hannegan, optician/consultant, on marketing plano sunwear

David Geffen, OD, on three instruments to serve senior patients

Justin Bazan blog/opinion piece on potential eyecare AI applications

Robert Bass, OD, on how he sells lens add-ons like Transitions and AR

Maria Sampalis, OD, on her practice’s major capital investments

Linda Hardy, OD, on three to five ideas for optical displays

Mark Wright, OD, on five steps you must take to be HIPAA-compliant

Brad Dobson, OD, and Desiree Davis, on value of Optos

Robert Bass, OD, on patient recall

Yoongie Min, OD, on selling lid scrubs and other medical eyecare accessories

Justin Bazan, OD, and optician Yasmine, on selling custom-made sunglasses

Eric White, OD, on value of mentioning brands in the exam room

Brian Spittle, OD, on motivating staff

Ellen Goad and Stuart Thomas, OD, on summer promotions

Elvin Fenton, OD, on frame inventory management system and the related company he runs

Suzanne LaKamp, OD, on profitably serving multifocal patients

Linda Chous, OD, on opportunity presented by new healthcare coverage for children under healthcare reform

Melanie Denton, OD, and her professor, Paul Johnson, on optimizing social networks within a practice

Thuy-Lan Nguyen, OD, on teaching at optometry school while in private practice and also using externs you teach

Steve Vargo, OD, on strategies for increasing revenue per exam

Jenn Simone, optician, and Nathan Dorfman, OD, on new eyeglasses cleaner to sell as additional revenue stream

Steve Sunder, optician and consultant, on frame board inventory management

Maria Sampalis, OD: Pricing materials for profit

Maria Sampalis, OD: Evaluating your chair cost

Maria Sampalis, OD: Remodeling office

Maria Sampalis, OD: sunglasses sales

Maria Sampalis, OD: Coding for foreign body

Maria Sampalis, OD: iExaminer

Penn Moody, OD: Opening second office

Teresa Narayan, OD: Using instrumentation to educate contact lens patients

Brett Paepke, OD: Improving preventative care under Meaningful Use 2

Stuart Thomas, OD, and Ellen Goad: Second-pair sales

 

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