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July 25, August 1 and August 8

November 11, 2011

 

*Please let me know of any related Jobson studies or MBA data that can be cited and linked to in any of these articles. PLEASE PROVIDE ME A LINK to the data you are referring to. Going forward this will be part of our regular routine–looking for Jobson- or MBA-related research for articles when it makes sense or is possible to do so


July 25
Asma Alsalameh, OD, on “How I Put a Marketing Student to Work on My Practice”

SPONSORED by MyEyeDR.–NO changes--Mark Schaeffer, OD, and Brooke Schaeffer-Kaplan, OD, on impact of father selling Schaeffer Eye Center to MyEyeDr.

Daniel Epshtein, OD, on “How to Preserve Quality in an Efficient Exam”

Video
Roger to decide by noon on Monday with video ready to be embedded by 3 p.m. that same day

Reach for Excellence (Mark, please send completed by 10 am on Tuesday, July 24)
Tips for Choosing the Right Optometric Alliance for Your Practice
There are now many alliances for a practice owner to join. Before signing onto one of them, and paying membership dues, here are key points to keep in mind to ensure you make the right decision.

Blog
Jennifer Jabaley, OD, on “How to Go From Good to Great in Optometry

3 Article Embryos
Tom Zgainer on the “hidden liability” in 401 (k) plans

Bryan Rogoff, OD, on his use of Topcon technology

Nancy Rausman on how best to respond to negative reviews

Jackie Cat Photo of the Week & Feline Vision Fun Fact

2-22-17jackie2

Snow leopard eyes video

In Brief
Healthcare Cyber-Attacks: Are They On the Rise?
Health-care providers and government agencies across the U.S. have seen an increase in cybersecurity breaches in recent months, according to reporting from Aziza Kasumov in Bloomberg.

The article notes that in April, there were 42 reports of data breaches in the health-care sector, according to the Department of Health and Human Services database, which tracks cases where data from 500 or more people were affected.

That month, the California Department of Developmental Services reported that 12 of its computers, containing medical records of 582,174 people, had been stolen. A few days later, Inogen Inc., a medical-equipment company, said personal information of almost 30,000 customers was exposed after a hacker had gained access to an employee’s email account.

4 Ways Amazon is Moving Into Healthcare
Amazon, the mega-online shop many of us turn to for everything from books to clothing and household appliances, is pushing into the healthcare market, according to reporting from Natalie Walters on the finance web site, The Motely Fool.

Walters points to four areas signaling a move by Amazon into healthcare:

Acquisition of PillPack in June
PillPack not only ships your pills to you in sorted fashion, so you know exactly what you need to take each day. “This company was practically made for Amazon to buy not only because PillPack is good at fulfilling orders by mail, but also because Amazon hopes it will “delight” customers. PillPack’s system means customers can avoid standing in line at the pharmacy or forgetting which pills they need to take each day,” Walters writes.

Joined a Joint Healthcare Venture
Amazon has gotten involved with a joint healthcare venture with J.P. Morgan and Berkshire Hathaway. The goal of the partnership is to figure out how to bring down healthcare costs for their roughly 1.2 million combined employees. 

Alexa May Soon Help with Health
Earlier this year, Amazon created a team of more than 12 people to focus on growing its voice assistant, Alexa’s, healthcare skills to aid with things like helping users manage a chronic illness or helping the elderly. One such skill could be to simply remind people to take their daily pills. 

Sales of Medical Supplies
Amazon wants to become a major supplier to U.S. hospitals. “To do this, Amazon is working on a tool that will allow hospitals to compare the prices of supplies on Amazon Business to the prices of supplies from traditional distributors. As a bonus, Amazon also thinks it can use this as an opportunity to rethink the safety and security of supplies and equipment used in hospitals,” Walters writes.

August 1
SPONSORED: Future of Optometry excerpt–Megatrends and Opportunities–“Future of Optometry: Coming Practice Growth Opportunities”

Steve Sunder on “Staffing: When It’s Time to Add More & How to Do It

Carla Gasparini, OD, on “Tips for Building Your Hispanic Patient Base”

August 8
SPONSORED–NO CHANGES–Luneau Technology: Marietta Eye Clinic on “How the Right Lens Tracer = A Less than 1 Percent Remake Rate”

Dori Carlson, OD, on “How Purchasing & Remodeling an Office Resulted in a 10% Revenue Increase

Adam Cmejla, financial advisor, on “Keys to Keep in Mind When Financing a New Practice

Gestating Articles

Suzanne LaKamp, OD, on five business books with lessons for ODs

Tracey Eagle, office manager, of Ashland Eyecare on co-managing with OMDs

Maria Higgins, OD, on ODs with out-of-the-box ideas to follow on Instagram

Joseph Smay, OD, on Managing Multiple Locations: Catering to Differing Patient Bases

Eric Baas, OD, on Practice Cold Start: How I Did It

Linda Conlin, optician, on managed care in the optical

Dori Carlson, OD, on How My Remodeled Office Led to 10% Year-Over-Year Growth

Carla Gasparini, OD, on serving the Hispanic community

Chris Babin, OD, on serving low-vision patients

“5 ODs Share: The Best Professional Advice I Ever Received”

Scott Daniels, financial advisor to OD practices, on “How Can I Most Easily Pay Off My Student Loans?”

MyEyeDr.-Sponsored: “What Private Equity Means to an Optometric Family Business”

Arian Fartash, OD, on ideas for summer and back-to-school promotions

Steve Sunder on staff recruitment

Jennifer Lyerly, OD, on asserting yourself in the workplace

Peter Cass, OD, on the making of his practice

Brian O’Donnell, OD, on how he incentivizes staff

Adam Cmejla, financial advisor on financing a start-up practice or practice purchase

Daniel Epshtein, OD, on creating high-quality, yet efficient, exams

Preston Fassel, optician, on how frame mix affects capture rate|

Chad Fleming, OD, on why he HASN’T sold to PE

Ken Krivacic, OD, on a few specific ideas for how independents can better compete with chains and online retailers

Colleen Hannigan, optician, on how to promote and sell eyewear for children and adolescents

Charles Shidlofsky, OD, on how to establish relationships with sports teams

Stuart Thomas, OD, and Ellen Byrum-Goad, LDO, on preparing for, and responding to, practice (office environment) emergencies like floods

Jennifer Lyerly, OD, editorial on women negotiating for better contracts

Stacy Hu, OD, on HIPAA compliance

Suzanne LaKamp, OD, on diagnosing & treating digital eye fatigue as practice builder

Steve Sunder on creating and tracking Key Performance Indicators (KPIs)

Paul Karpecki, OD, on the ROI of dry eye

Aaron Neufeld, OD, on community outreach his practice does

Whitney Hauser, OD, on the ROI of dry eye

Courtney Case, OD, on independent practices banding together to create their own alliances

Maria Sampalis, OD, on how to turn your own practice into a disrupter, taking a page out of Amazon’s playbook.

Marc Grossman, OD, on changes to his physical office environment

Thuy-Lan Nguyen, OD, on exam room conversations that boost capture rate

Joel Sollom, OD, on gauging and improving patient satisfaction

VisionWeb-sponsored piece on value of using a revenue cycle management company

Ann Wonderling, OD, on Vision Therapy Academy and lessons learned in making it a success

Steve Ferguson, OD, on the ROI of TearLab screening and treatment instruments

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Kimberly Hoch on online tools that make managing social media easier

Maria Sampalis, OD, on 3 Steps to Exceed Patient Expectations

Other Articles in Planning Stages
Tom Zgainer on the “hidden liability” in 401 (k) plans

Bryan Rogoff, OD, on his use of Topcon technology

Nancy Rausman on how best to respond to negative reviews

Colleen Hannegan, optician, on how to limit remakes

Scott Colonna, OD, on creating and balancing a practice budget

Peter Cass, OD, for ABB-sponsored piece on use of Glimpse

Suzanne LaKamp, OD, on five business books with lessons for ODs

Tracey Eagle of Ashland Eyecare on co-managing with OMDs

Joseph Smay, OD, on catering different practice locations for different demographics

Dori Carlson, OD, on her office remodeling

Eric Baas, OD, on how he started his practice cold

Maria Higgins, OD, on ODs with out-of-the-box ideas to follow on Instagram

Chris Babin, OD, on serving low-vision patients

Linda Conlin, optician, on managed care in the optical

Carla Gasparini, OD, on serving the Hispanic community

Arian Fartash, OD, on ideas for summer and back-to-school promotions

Steve Sunder on staff recruitment

Jennifer Lyerly, OD, on asserting yourself in the workplace

Peter Cass, OD, on the making of his practice

Brian O’Donnell, OD, on how he incentivizes staff

Adam Cmejla, financial advisor on financing a start-up practice or practice purchase

Tami Hagemeyer, optician, on reducing remakes

Amanda Rights, OD, on encouraging wellness for doctors and staff

Andrew Feltz on OnSight Wellness System (biophotonic scanner)

Daniel Epshtein, OD, on creating high-quality, yet efficient, exams

Ken Krivacic, OD, on a few specific ideas for how independents can better compete with chains and online retailers

Colleen Hannigan, optician, on how to promote and sell eyewear for children and adolescents

Charles Shidlofsky, OD, on how to establish relationships with sports teams

Preston Fassel, optician, on how frame mix affects capture rate

Stuart Thomas, OD, and Ellen Byrum-Goad, LDO, on preparing for, and responding to, practice (office environment) emergencies like floods

Jennifer Lyerly, OD, on women negotiating for better contracts

Suzanne LaKamp, OD, on diagnosing & treating digital eye fatigue as practice builder

Paul Karpecki, OD, on the ROI of dry eye

Chris Babin, OD, on co-managing diabetic patients

Nancy Rausman, of EyeCarePro, on strategies for generating online reviews

Aaron Neufeld, OD, on community outreach his practice does

Whitney Hauser, OD, on the ROI of dry eye

Colleen Hannegan, optician, on 5 summer optical promotions

Chad Fleming, OD, on why he HASN’T sold to PE

Lindsay Berry, OD, on the opportunity of becoming an associate at a specialty practice

Maria Higgins, OD, on photography tips for social media marketing

Melissa Hoercher, OD, on communicating difficult diagnoses to patients

Asma Salam, OD, on marketing on a budget

Carla Gasparini, OD, on marketing glaucoma services

Linda Conlin, optician, on stocking optical with frames the optical staff can personally get behind

Beth Samenuk, OD, on increasing contact lens capture rate

Gina Wesley, OD, on three best changes she made to her practice

Courtney Case, OD, on independent practices banding together to create their own alliances

Maria Sampalis, OD, on how to turn your own practice into a disrupter, taking a page out of Amazon’s playbook.

Maria Sampalis, OD, on why changing jobs as an OD every few years (if you’re an employed OD) can be beneficial.

Ken Krivacic, OD, on motivating employees, based on the book “The Motivation Toolkit” by David Kreps

Marc Grossman, OD, on changes to his physical office environment

Thuy-Lan Nguyen, OD, on exam room conversations that boost capture rate

David Geffen, OD, on update on latest innovations in his practice of treating dry eye patients

Ari Fartash, OD, on optimizing work and pay as a freelance OD

Joel Sollom, OD, on gauging and improving patient satisfaction

Anita Mizrachi, optician, on :

Promoting sun wear in winter

Ways to increase sales of high end product

How to increase sales of progressive lenses

Increase sales of AR lenses

Edward Dean Butler, founder of LensCrafters, in editorial on whether a yearly renewal of contact lens prescriptions is helpful to patients and practice. Referred to me by Brian Chou, OD

Steve Ferguson, OD, on the ROI of the dry eye technology he purchased from TearScience

Linda Conlan, optician, on contracting with OMD office to provide refraction

Pamela Miller, OD, on Marketing claims: How do you market your services without making false claims that could get you into trouble

Courtney Dryer, OD, on creating a 21st century optical

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

Bridgitte Shen-Lee, OD, on hashtags for social media posts

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Kimberly Hoch on online tools that make managing social media easier

Adam Cmejla, financial advisor, and accountant friend, on calculating and projecting ROI on capital investments like new equipment

Robert Bass, OD, on how he sells lens add-ons like Transitions and AR

Eric White, OD, on value of mentioning brands in the exam room

 

 

 

 

 

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