Skip to content

Feb. 28, March 7 and March 14

 

*Please let me know of any related Jobson studies or MBA data that can be cited and linked to in any of these articles. PLEASE PROVIDE ME A LINK to the data you are referring to. Going forward this will be part of our regular routine–looking for Jobson- or MBA-related research for articles when it makes sense or is possible to do so


Feb. 28
Scott Colonna, OD, and Rachel Siegel, CPA, on the new tax law

ESSILOR-SPONSORED Michael Kling, OD, on upgrading management and technology

Scott Huffer, OD, on employee exit interviews

Video
Roger to have video ready to be embedded on ROB by 10 a.m. on Monday, 2/26

Blog
Jerry Legerton on CL fees falling and what to do about it

Reach for Excellence (Need it this week by noon on Monday, Feb. 26, due to Roger and I both being out for SECO the rest of the week)
How ODs Will Be Affected by 5 Key Digital Transformation Trends in Healthcare
Technology has been changing our practices for a long time, and will continue to do so. Here are five “digital transformations” spotlighted recently in Forbes magazine, and how we think our own industry will be impacted.

3 Article Embryos
Maria Sampalis, OD, on how to turn your own practice into a disrupter, taking a page out of Amazon’s playbook.

Ken Krivacic, OD, on staff retreats

Steve Sunder on staff metrics and staff retention

Jackie Cat Photo of the Week & Feline Vision Fun Fact

9-13-17jackie2

Myths of feline vision

In Brief
Opternative Partners With LensDirect.com
Opternative announced that it has partnered with online retailer LensDirect.com to provide access to prescription renewal technology on the company’s website. LensDirect.com customers will now be able to take a vision test and renew their expired contact lens prescription online. “This is an exciting time at Opternative as we continue to expand access to low cost, accurate and safe contact lens prescription renewals,” said Brent Rasmussen, CEO, Opternative. “We are very happy to add Lensdirect.com to our roster of partners and we look forward to working with their team to support the prescription renewal needs of their patients.”

Ryan Alovis, CEO of LensDirect.com, remarked, “This technology will drastically improve our customer experience by saving customers significant time and cost while simultaneously providing convenient, accurate and secure access to contact lens prescriptions.”

Luxottica Launches New Web Site to Support ODs on their Career Path
Luxottica has launched a new website dedicated to helping current and future optometrists implement their vision into practice, according to an announcement Wednesday. The site, http://www.LuxotticaEyeCare.Luxottica.com, provides knowledge and industry know-how to help support their career path and goals. The external site is designed to present the “myriad of options that graduating ODs have today in an effort to dispel the myth that they must choose between private practice and corporate optometry,” the announcement noted. From franchise opportunities, independent practice opportunities and employed opportunities within Luxottica’s optical retail brands, the site guides ODs to career paths that are most likely to fit their personal and professional goals.

“At Luxottica, your vision is our vision,” Melissa Day, a senior director for eyecare communications and marketing, said in the announcement. “When visiting the website, we hope doctors and future doctors will engage and choose to join our collective force of optometrists who are changing the way the world sees.”
Luxottica’s optical retail brands include LensCrafters, LensCrafters at Macy’s, Pearle Vision, Target Optical and Sears Optical.

The site also shares stories of helping the larger community through OneSight clinics and introduces new and future optometrists to essential business skills through eyeFWD, an OD development program. The inclusion of eyeFWD builds off the success of the 2017 inaugural program for students that shared best business practices to help them build and grow a successful practice.

The external site will host a newly created tool that takes doctors through a short series of questions that help clarify the practice modality that best fits their personal and professional goals, according to the announcement. The tool gives viable options for new and experienced ODs taking into account experience, management styles and debt levels.

A second phase that includes an internal version site is scheduled to launch in late March/early April and will allow Luxottica-affiliated doctors to complete business such as monthly reports, contact lens trials and online CE credits, according to the announcement. The secure login gives doctors access to news and resources that support patient care and experience, practice management and business building.

March 7
Ken Krivacic, OD, on when to, and not to, discount products

Chad Fleming, OD, on creating a corporate-organizational structure for a practice

Stuart Thomas, OD, and Ellen Byrum-Goad, LDO, on selling more computer glasses

Video
Roger to decide by 10 a.m. on March 5 with the video ready to be embedded on ROB by 3 pm that same day

Reach for Excellence (Mark, please let me know the topic during the phone meeting on Monday morning and then please send the RFE by 10 a.m. on Tuesday, March 6)
Mark’s March coding and billing article

Blog
Myths and realities about Millennials by Gui Albieri and Quy Nguyen, OD

March 14
Maria Higgins, OD, on 5 marketing ideas from outside optometry

Dave Anderson, OD, on incentivizing staff

Arian Fartash, OD, on 6 big things Millennials Want from Your Office

March 21
Adam Cmejla, financial advisor, on giving your kids after-school jobs in the practice

Gina Wesley, OD, on 4 staff training resources

Daniel Vargovick, OD, on medical eyecare recall

Gestating Articles

Andy Cook, OD, for MyEyeDr-sponsored piece

Marc Grossman, OD, on changes to his physical office environment

Linda Conlin, optician, on how frame mix affects walk-in business

Colleen Hannegan, optician, on selling more Rx sun

Aaron Neufeld, OD, on generating referrals from other healthcare practices

Thuy-Lan Nguyen, OD, on exam room conversations that boost capture rate

Joel Sollom, OD, on gauging and improving patient satisfaction

Michael Cymbor, OD, on using a year-end contact lens report to make improvements

Dave Anderson, OD, on incentivizing staff

Anita Mizrachi, optician, five ways to refresh your optical merchandise

Ken Krivacic, OD, on major pitfalls to avoid as a small business owner

VisionWeb-sponsored piece on value of using a revenue cycle management company

Ann Wonderling, OD, on Vision Therapy Academy and lessons learned in making it a success

Pamela Miller, OD, on Marketing claims: How do you market your services without making false claims that could get you into trouble

Steve Ferguson, OD, on the ROI of TearLab screening and treatment instruments

Nancy Rausman, of EyeCarePro, on knowing your ROI from online marketing investments

Stuart Thomas, OD, and Ellen Byrum-Goad, LDO, on selling more computer glasses

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Kimberly Hoch on online tools that make managing social media easier

Maria Sampalis, OD, on 3 Steps to Exceed Patient Expectations

Other Articles in Planning Stages

Courtney Case, OD, on independent practices banding together to create their own alliances

Maria Sampalis, OD, on how to turn your own practice into a disrupter, taking a page out of Amazon’s playbook.

Maria Sampalis, OD, on why changing jobs as an OD every few years (if you’re an employed OD) can be beneficial.

Ken Krivacic, OD, on staff retreats

Ken Krivacic, OD, on motivating employees, based on the book “The Motivation Toolkit” by David Kreps

Steve Sunder on staff metrics and staff retention

Andy Cook, OD, for MyEyeDoctor-sponsored piece

Marc Grossman, OD, on changes to his physical office environment

Linda Conlin, optician, on how frame mix affects walk-in business

Brian O’Donnell, OD, on three most profitable changes he made to his practice

Colleen Hannegan, optician, on selling more Rx sun

Aaron Neufeld, OD, on generating referrals from other healthcare practices

Thuy-Lan Nguyen, OD, on exam room conversations that boost capture rate

David Geffen, OD, on update on latest innovations in his practice of treating dry eye patients

Peter Cass, OD, on three big mistakes/corrections he made in his practice

Adam Cmelja on the benefits and precautions to take when employing family members

Nancy Rausman on using video to promote your practice given new Facebook algorthm

Suzanne LaKamp, OD, on working with high-risk patients

Gina Wesley, OD, on top resources she uses to train staff

Ari Fartash, OD, on optimizing work and pay as a freelance OD

Jerry Legerton, OD, on contact lens fees

Joel Sollom, OD, on gauging and improving patient satisfaction

Michael Cymbor, OD, on using a year-end contact lens report to make improvements

Jennifer Lyerly, OD, on aesthetic optometry

Sheryl Simms, OD, on her practice’s use of Natural Ophthalmics products

Dave Anderson, OD, on incentivizing staff

Anita Mizrachi, optician, on :

Refreshing merchandise

Promoting sun wear in winter

Ways to increase sales of high end product

How to increase sales of progressive lenses

Increase sales of AR lenses

Scott Colonna, OD, on tax reform

David Geffen on pre- and post-operative work with LASIK patients

Dave Anderson, OD, on staff incentives

Edward Dean Butler, founder of LensCrafters, in editorial on whether a yearly renewal of contact lens prescriptions is helpful to patients and practice. Referred to me by Brian Chou, OD

Steve Ferguson, OD, on the ROI of the dry eye technology he purchased from TearScience

Ken Krivacic, OD, on pitfalls of lowering prices

Linda Conlan, optician, on contracting with OMD office to provide refraction

Pamela Miller, OD, on Marketing claims: How do you market your services without making false claims that could get you into trouble

 

Courtney Dryer, OD, on creating a 21st century optical

Daniel Vargovick, OD, on how his practice recalls patients

Kristi Yatsko, on Prime Nexus, CooperVision product for sponsored article

Brian O’Donnell, OD, on track and growing practice metrics

Maria Higgins, OD, on business ideas from outside optometry that ODs should try

Jerry Legerton, OD, on making the case from a financial perspective for joining regional alliances

Amanda Rights, OD, on educating patients about spectacle lens uses and styles to increase eyewear capture rates

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

Bridgitte Shen-Lee, OD, on hashtags for social media posts

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Kimberly Hoch on online tools that make managing social media easier

Arian Fartash, OD, on creating an optical for Millennials

Adam Cmejla, financial advisor, and accountant friend, on calculating and projecting ROI on capital investments like new equipment

Robert Bass, OD, on how he sells lens add-ons like Transitions and AR

Eric White, OD, on value of mentioning brands in the exam room

 

 

 

 

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Advertisements