Skip to content

Dec. 13, 20 and Jan. 3

 

*Please let me know of any related Jobson studies or MBA data that can be cited and linked to in any of these articles. PLEASE PROVIDE ME A LINK to the data you are referring to. Going forward this will be part of our regular routine–looking for Jobson- or MBA-related research for articles when it makes sense or is possible to do so


Dec. 13

Richard Edlow, OD, on Future of Optometric Labor Supply

SPONSORED–NO CHANGES–CooperVision Prime Nexus article

David Geffen, OD, on three instruments his practice is thinking of adding

Video
Peter Cass, OD, on his use of Glimpse

Reach for Excellence (Mark, please send RFE by 10 a.m. on Tuesday, Dec. 12)
Do You Give End-of-Year Bonuses?
If you don’t give end-of-year bonuses to your employees you’re in good company. Some 53 percent of employees said they do not anticipate getting a bonus—even though 84 percent of the employers said they plan on giving year-end bonuses, according to Pop-Up Poll results from Women in Optometry. Click HERE to read the full results.

Blog
Jennifer Jabaley, OD,  on identifying and managing difficult patients

3 Article Embryos

Suzanne LaKamp, OD, on having a patient counselor in the practice

Aaron Neufeld, OD, on selling sports eyewear

Ari Fartash, OD, on managing anxious patients

Jackie Cat Photo of the Week and Feline Vision Fun Fact

7-26-17jackie2

Why do cats often seem to be watching something intently?

In Brief
AOA’s Health Policy Institute Releases White Paper on Opioid-Abuse Epidemic
In an effort to provide optometrists resources that prepare them to identify individuals at risk for opioid abuse, the American Optometric Association’s (AOA) Health Policy Institute (HPI) this week issued a white paper that supports the association’s goal of being part of the solution to this U.S. health epidemic.

The AOA HPI issue brief, titled, “Opioid Crisis—A U.S. Public Health Emergency: Recommendations for Doctors,” provides a quick reference to recognize, identify, intervene and refer individuals who are potentially at risk for opioid abuse or excessive use, according to the AOA’s announcement.

With prescription opioid abuse reaching epidemic levels, in October the White House proclaimed this problem a public health emergency. AOA is committed to being a “part of the solution, cooperating with and assisting federal agencies in the mobilization to fight this crisis,” according to the association’s announcement. AOA president Christopher J. Quinn, OD, requested that AOA’s Health Policy Institute issue this paper that includes clinical recommendations to delineate optometry’s role in mitigating the epidemic.

“This is an important moment for every doctor in America, and optometry is up to the challenge of doing more to make patients, communities and the country safer and healthier,” Dr. Quinn said. “Doctors of optometry are physicians on the front lines of patient care, delivering the highest-quality eye health and vision care, and helping to safeguard overall patient health through the early diagnosis of systemic diseases and life-threatening conditions.”

HPI is a “thought leader in public policy research and analysis” and is focused on eye health and vision care, according to AOA.

Possible New Treatment Protocol for Your Cataract Patients
RxSight Inc. reported this week that the FDA has approved its Light Adjustable Lens and the Light Delivery Device (LDD) for treating certain patients post-cataract surgery.

According to the FDA’s approval announcement, this is “the first medical device system that can make small adjustments to the artificial lens’ power after cataract surgery so that the patient will have better vision when not using glasses.”

RxSight noted that the FDA’s approval “ushers in a new era in the treatment of cataracts,” since its Light Adjustable Lens is the first and only FDA-approved intraocular lens (IOL) “that can be adjusted post-operatively to improve uncorrected visual acuity.”

“Until now, refractive errors that are common following cataract surgery could only be corrected with glasses, contact lenses or refractive surgery,” Malvina Eydelman, MD, director of the Division of Ophthalmic, and Ear, Nose and Throat at the FDA’s Center for Devices and Radiological Health, stated in the FDA’s approval notice. “This system provides a new option for certain patients that allows the physician to make small adjustments to the implanted lens during several in-office procedures after the initial surgery to improve visual acuity without glasses.”

According to the FDA, the RxSight IOL is made of a unique material that reacts to UV light, which is delivered by the Light Delivery Device, 17 to 21 days after surgery. Patients receive three or four light treatments over a period of 1 to 2 weeks, each lasting about 40 to 150 seconds, depending upon the amount of adjustment needed. The patient must wear special eyeglasses for UV protection from the time of the cataract surgery to the end of the light treatments to protect the new lens from UV light in the environment.

“We are extremely pleased to have successfully reached this milestone with the world’s first post-operative adjustable IOL,” Eric Weinberg, chief commercial officer at RxSight, said in the company’s statement. “This is an exciting opportunity for patients, surgeons and referring optometrists who have been awaiting a true breakthrough in refractive IOL technology.”

Vance Thompson, MD, of Vance Thompson Vision in Sioux Falls, S.D., and an investigator in the Phase III study, said in the announcement: “Predictable and accurate refractive outcomes are essential to ensure patients are happy with their vision following cataract surgery. Until my work as an investigator in the Phase III study of the Light Adjustable Lens, I had never encountered an IOL that consistently delivered the refractive accuracy that my premium cataract patients demand.”

Dec. 20

Special Edition: Best of ROB 2017

3 articles on optical profitability (top 3 optical articles from this year)

3 articles on maximizing profitability with best practices in coding and billing (top 3 Mark Wright pieces from this year)

3 articles on enhancing a practice’s care and growth through staff management (top 3 staff management articles from this year)

Dec. 27
ON HIATUS
—No issue; but we can decide to e-blast the Dec. 20 issue that day again or e-blast something else, such as top 3 articles of a few other channel categories.

Jan. 3 

Fourth CareCredit supplement excerpt

Dave Anderson, OD, on creating a practice that can run without you

Colleen Hannigan, optician, on how to sell more sunwear to seniors

Jan. 10

NATOPH-SPONSORED–NO CHANGES–Marc Grossman, OD, on Natural Ophthalmics products

Adam DePoe, OD, on why to hire a practice director

Linda Conlin, managing editor of 20/20 Pro-to-Pro on how to train opticians to sell multiple pairs

Jan. 17

Thuy-Lan Nguyen, OD, on what to say to a presbyope to prescribe and sell more progressives and multifocals

Adam Cmejla, financial advisor, on the pros and cons of working as a 1099 independent contractor

Ken Krivacic, OD, on how his practice is responding to Hubble

Jan. 24

Peter J. Cass, OD, on three practice improvements that enhanced service to patients and revenues

Gestating Articles

Marc Grossman, OD, for NATOPH

Nancy Rausman, of EyeCarePro, on knowing your ROI from online marketing investments

Stuart Thomas, OD, and Ellen Byrum-Goad, LDO, on selling more computer glasses

Chad Fleming, OD, on creating an organizational structure

Richard Edlow, OD, on The Future of Optometric Supply (December)

Brian O’Donnell, OD, on track and growing practice metrics

Courtney Case, OD, on practicing in a hospital setting

Thuy-Lan Nguyen, OD, on serving and selling to presbyopic patients

Linda Conlan, managing editor of 20/20’s Pro-to-Pro, on training opticians to sell multiple pairs

Maria Higgins, OD, on business ideas from outside optometry that ODs should try

Jerry Legerton, OD, on making the case from a financial perspective for joining regional alliances

Brian Chou, OD, on Warby Parker’s Prescription Check, Opternative, and Simple Contacts

Dave Anderson, OD, on crating an office that runs without you there

Stuart Thomas, OD, and Ellen Byrum-Goad LDO, on five holiday optical promotions to try this year

Brian Chou, OD, on technological changes affecting industry

Scott Huffer, OD, on eyecare for children and adolescents

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

David Geffen, OD, on three instruments his practice is considering investing in and why

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Kimberly Hoch on online tools that make managing social media easier

Anita Mizrachi, optician, on incentivizing staff

Maria Sampalis, OD, on 8 ways to increase profits

Tom Zgainer, financial consultant, on 401ks for ODs

Gina Wesley, OD, on best CE courses

How to sell more sunwear to seniors

Adam Cmejla, financial advisor, on budgeting so an excessive lifestyle doesn’t cut into practice investment and personal savings

Maria Sampalis, OD, on 3 Steps to Exceed Patient Expectations

Jennifer Lyerly, OD, and Kevin Smith, optician on Our Practice’s Greatest Eyewear

How a Change in Terminology is Helping Ellen Byrum-Goad, LDO, and Stuart Thomas, OD, sell more computer glasses

Other Articles in Planning Stages

Dave Anderson, OD, on staff incentives

Suzanne LaKamp, OD, on having a patient counselor in the practice

Aaron Neufeld, OD, on selling sports eyewear

Edward Dean Butler, founder of LensCrafters, in editorial on whether a yearly renewal of contact lens prescriptions is helpful to patients and practice. Referred to me by Brian Chou, OD

Ari Fartash on managing anxious patients

Steve Ferguson, OD, on the ROI of the dry eye technology he purchased from TearScience

Ken Krivacic, OD, on pitfalls of lowering prices

Linda Conlan, optician, on contracting with OMD office to provide refraction

Pamela Miller, OD, on Marketing claims: How do you market your services without making false claims that could get you into trouble

Adam Cmejla on pros and cons of independent contractor tax classification

Marc Grossman, OD, for NATOPH

Nancy Rausman, of EyeCarePro, on knowing your ROI from online marketing investments

Casey Packer, OD, on setting pay for newly graduated ODs

Ryan Parker, OD, on selling more high-end frames

Stuart Thomas, OD, and Ellen Byrum-Goad, LDO, on selling more computer glasses

Chad Fleming, OD, on creating an organizational structure

Dr. Mark Wright on The Future of Optometric Demand (November)

Dr. Richard Edlow on The Future of Optometric Supply (December)

Dr. Gina Wesley on the OD’s increasing role in Healthcare delivery (January ’18)

Dr. Mick Kling on Upgrading Management and Leveraging Technology (February ’18)

Michael Kling, OD, on Courtney Dryer, OD, on creating a 21st century optical

Peter Cass, OD, on three practice changes that made biggest difference to bottom line

Daniel Vargovick, OD, on how his practice recalls patients

Kristi Yatsko, on Prime Nexus, CooperVision product for sponsored article

Brian O’Donnell, OD, on track and growing practice metrics

Courtney Case, OD, on practicing in a hospital setting

Thuy-Lan Nguyen, OD, on serving and selling to presbyopic patients

Linda Conlan, managing editor of 20/20’s Pro-to-Pro, on training opticians to sell multiple pairs

Maria Higgins, OD, on business ideas from outside optometry that ODs should try

Jerry Legerton, OD, on making the case from a financial perspective for joining regional alliances

Amanda Rights, OD, on educating patients about spectacle lens uses and styles to increase eyewear capture rate

Dave Anderson, OD, on creating an office that runs without you there

Ryan Parker, OD, on SR Conversations

Brian Chou, OD, on technological changes affecting  industry

Suzanne LaKamp, OD, on generating referrals from friends and family

Scott Huffer, OD, on eyecare for children and adolescents

Ken Krivacic, OD, on how his practice plans to respond to Hubble

Colleen Hannegan, optician, on selling sunwear to seniors

Harvey Yamamoto, OD, on hard-to-fit contact lens patients

David Geffen, OD, on three instruments his practice is considering investing in and why

Casey Packer, OD, on how he maintains an efficient office flow

Bridgitte Shen-Lee, OD, on hashtags for social media posts

Maria Sampalis, OD, on negotiating for purchase of a practice

Maria Sampalis, OD, on working Saturdays

Kimberly Hoch on online tools that make managing social media easier

Arian Fartash, OD, on creating an optical for Millennials

Adam Cmejla, financial advisor, and accountant friend, on calculating and projecting ROI on capital investments like new equipment

Robert Bass, OD, on how he sells lens add-ons like Transitions and AR

Eric White, OD, on value of mentioning brands in the exam room

 

 

 

 

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Advertisements